Renuar Concept Rollout

This is a concept rather than a single store: a shopfront and interior language drawn once and then adapted to each mall unit. The brief was to make the store read as open from the concourse, which meant getting rid of the usual perimeter wall of stock and putting the merchandising on freestanding frames instead.

Planting along the ceiling line does the softening. It is a manufactured system rather than real greenery, chosen because it has to look identical in every store on day one and again three years later.

The rollout constraint shapes everything. Every element is built in the shop, delivered flat and assembled overnight, because a mall unit hands over on a Friday and trades on a Monday.